Solutions & Technologies

Retail

Unlock the future of retail with seamless connectivity. Juniper Networks’ AI-Native Networking Platform makes every connection count, supporting all devices in the retail environment, from point-of-sale systems to IoT sensors to employees’ handhelds to customers’ phones. The platform streamlines operations, boosts productivity, and enhances customers’ experiences.

How Juniper can help

Location-based services support improved customer and sales associate experiences with wireless connectivity for any device across the retail value chain. Our AIOps capabilities reduce complexity and cost of IT operations. Improved productivity and personalized shopping experiences help you generate higher revenue and brand loyalty.

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Smart connectivity increases retail revenue

By making Wi-Fi predictable, reliable, and measurable, we offer IT teams visibility into user experiences, ensuring every connection empowers your workforce. Juniper delivers reliable access to critical tools, seamlessly integrating with your retail applications and devices, enabling employees to work more efficiently and effectively.

Enhance customer experience by greeting store visitors with tailored interactions. Monitor visits and dwell times and leverage indoor location services to provide high-value offerings like digital loyalty, proximity-triggered deals, and wayfinding to increase revenue further.

Learn more about modern wireless access

AI reduces operational complexity and cost

Juniper automates operations to make retail networks more predictable, reliable, and impactful. Juniper’s AIOps Mist engine continuously enriches existing AI models to identify network issues. Dynamic PCP provides quick and easy troubleshooting of failures. Marvis Minis are an always-on capability that provides proactive validation of network experiences.

Learn more about AI for IT operations

Retail customer making a POS credit card payment

Reduce risk with AI-enabled security

Juniper reduces business risk by securing customer and employee data, preventing loss, and making revenue more predictable. Juniper’s pervasive security combats rising risks faced by increased IoT devices on the retail network with an inherently secure Zero Trust platform with a built-in next-gen firewall capability.

AI-enabled security

Customer Success

Halfords relies on AIOps for retail transformation

Halfords, the UK’s leading provider of motoring and cycling products and services, has reimagined its business, driving growth of commercial services and creating a unified, omnichannel retail experience.

The 125-year-old company has invested heavily in digital to accelerate the transformation. An AI-driven network from Juniper in its stores, garages, and offices serves as a flexible foundation for its growth and operational efficiency.

Download the story

See other retail customers

Resource center

Practical resources

Demos and webinars

Webinar: How AI Networking and Handheld Innovations Reduce Operational Complexity and Cost

Webinar: Discover The NOW Way to Network with AI for Retail

Webinar: Experience the future of retail with Juniper Networks

Learn more

Retail FAQs

How can Juniper network solutions help me improve my retail operations and customer experiences?

Juniper offers AI-driven, Experience-First Retail networking that enhances shopper and employee experiences while simplifying IT operations. Juniper cloud-ready data center networking solutions, for example, allow onsite and collocated retail facilities to centralize their IT processes and store and process the large amounts of operational data necessary to drive efficiencies. Moreover, Juniper’s portfolio of Indoor Location Services empowers retailers to track valuable assets and boost customer engagement with personalized messaging, navigation assistance, real-time inventory status, and faster checkout.

How do I purchase and deploy a Juniper AI-Native network?

Juniper is ready to answer your purchase and deployment questions. To take the next step, consult with one of our Juniper sales representatives for more information.

Who uses Juniper retail solutions?

Eight of the world's top Fortune 10 retailers run their networks on Juniper equipment. Below are links to case studies that illustrate how some of our customers are using Juniper retail solutions:

Gap Inc. Transforms In-Store Wi-Fi Experience with AI-Driven Networking (store and warehouse optimization use case)
Outletcity Metzinger Engages Millions with Memorable Shopping Experiences (shopper experience optimization use case)
Sustainable Retailer Colruyt Gears Up for Growth (seamless business operations use case)

You can find all retail customer success stories here.

What are some use cases for Juniper AI-Native Networking solutions?

Store and warehouse experience optimizations: In-house retail personnel require store and warehouse technology integration and AI automation to become more productive and, in turn, serve customers better. Juniper solutions and products allow retail staff to increase speed, efficiency, and accuracy. The solutions improve inventory management, order execution, asset tracking, and distribution while streamlining workflows and optimizing operations in ways that generate growth and reduce costs.
Shopper experience optimization: Building positive relationships with customers requires retailers to have the agility to continuously meet shoppers' expectations and keep them engaged. Customer personalization today extends throughout the shopping journey and is expected at every touchpoint. Juniper Indoor Location Services and cloud-ready data center networks enable always-on retail network reliability for optimum experiences while providing the scalability to support seasonal retail events and in-store traffic fluctuations.
Seamless retail business operations: Retailers need resilient, secure networks that optimize operations and support business continuity. Unstable legacy networks lead retailers to limited scalability, latency issues, and performance problems, causing costly outages, security risks, and distributed network maintenance challenges that impact brand reputation and the bottom line. AI-Native retail networks, by contrast, improve system and network integration while capturing and storing information needed for the operational insights and automation that ultimately improve customer and staff experiences and build brand trust.

Why is AI-Native Networking important for retail?

Fast connectivity and network reliability, uptime, and security are crucial to the operational and staff productivity improvements needed to deliver personalized customer experiences and build brand loyalty. Advanced network technologies create reliable systems and predictable retail operations that reduce planning and downtime and deliver seamless and satisfying experiences, resulting in larger basket sizes and revenue growth.

What are the components of Juniper AI-Native Networking solutions for retail?

Juniper AI-Native Networking retail solutions include wireless access, wired access, SD-WAN, secure access service edge (SASE), Marvis Virtual Network Assistant (VNA), user engagement indoor location services, asset visibility, and premium analytics. These components are designed to enhance employee productivity, improve customer experiences, reduce operational complexity and ensure greater security for retail environments.

Retail

How Juniper can help

Smart connectivity increases retail revenue